Outbound Skills

One of the most difficult skills in all of sales is making an outbound call to a cold prospect or unsuspecting customer. Whether your reps are generating leads or closing the sale, BullDog has created a proprietary process that not only flies in the face of traditional sales training but is also counterintuitive to your own instincts. Contrary to what most people believe, being successful in an outbound selling environment is not initially about being persuasive. It's about creating an environment where the customer is willing to engage. Additionally, your reps will learn how to navigate through the organizational barriers to reach the ultimate decision-maker(s), qualify the opportunity, build value over the phone, and advance the sale.

BullDog Leadership Development

Training the sales rep is just one of many steps necessary to ensure behavior is changed and results are realized. To ensure you build a world-class sales organization, BullDog will work with your leadership team to: Certify managers - Through certification, we ensure managers can role model the skills, coach the reps, and implement a continuous education process. Our High Performance Coaching program not only includes classroom training but also works with managers one-on-one to ensure they can successfully develop their team. Measure results - BullDog is passionate about our belief that if you don't measure training you can't provide the focus, resources, buy-in, or accountability necessary to sustain any training initiative. Implement a hiring process - BullDog teaches a hiring method that ensures top talent is recognized, recruited, and hired. Too often management/HR is shooting in the dark when it comes to identifying the right candidates, is unable to sell the organization to qualified candidates, and is unable to artfully discover if the candidate has the talents, skills and experience to be successful.

BullDog Lead Management

It happens all the time. Sales and Marketing departments get locked in debates about the volume and value of sales leads, with little hard evidence on either side. And it's understandable. SMB and enterprise sales teams need to sell, not sift through databases. The Marketing team needs to show returns from lead generation dollars. So how can you satisfy both needs and build a leads program that delivers the results you want? The answer is not as complicated as you might think. From end-user lead generation to closed sales and anywhere in between, BullDog IT Sales can manage your SMB and enterprise leads programs, freeing your sales teams to focus on closing sales and developing relationships. Because lead management is critical in the sales cycle but challenging to execute with precision, we offer a Closed-Loop Lead Management program based on our years of expertise. The program can effectively process and track leads from the beginning to the end of the sales process. And it can make the difference between winning the sale and losing opportunities.

Direct Channel Lead Management Services:
	Generation Collection Incubation Qualification Distribution Tracking Closed-Loop Management

BullDog Event Marketing

Put your products in more customers' hands. When asked, consumers report that Event Marketing has a greater impact on purchasing decisions than TV, promotions, sponsorship, and product placement combined. It's no wonder that more companies are turning to Event Marketing to deliver the brand experience directly to consumers. But creating successful events is difficult. You need a partner who understands the ins and outs of creating, managing, and reporting on event success. Let BullDog bring you closer to your customers through Event Marketing. We give you the freedom to get your programs up and running quickly, so you can enjoy immediate, reliable results. Whether you need national or local coverage, a long-term presence or one-off events, BullDog can provide Event Marketing coverage and support to get your program off the ground. We are experts in creating and managing events that allow customers and sales associates to experience your brand in both retail and venue-based environments. These strategic programs put your product in the hands of end-users or influencers, giving you coverage, contact, and an opportunity to generate sales. With full Event Marketing capabilities, BullDog is able to design and execute all aspects of the occasion including logistics, location selection, on-site administration, and measurement. Rapidly deployed, these events can be implemented on a local, regional, and national basis, putting you in front of your target audience quickly and effectively.

BullDog Event Marketing Solutions:
	Guerrilla Marketing Logistics Management Staffing Creative Support Event Demand Event Planning and Development Messaging and Content

BullDog - Barking up New Trees
	Selling face-to-face to existing customers or interested prospects is one thing. Cold prospecting for new sales opportunities is something else altogether. While most field sales organizations are skilled at the first task, even the most competent reps often avoid the second.

Breaking Through the Mental Barriers
	Since 1989, through extensive experience teaching sales organizations how to sell over the phone, BullDog IT Sales has developed a unique approach to prospecting that ensures the success of even the most novice salesperson. Today, some of the top organizations in the country are successfully implementing our methods to navigate confidently past old mental boundaries to new business frontiers.

BullDog Account Management

Account management reps face many obstacles. In addition to juggling multiple priorities like calls on hold, they must remain proactive between calls and keep attentive to new opportunities within accounts they know so well. Tactfully, they must be able to move up the chain of command, which isn't easy when they have developed a strong relationship with a lower level buyer. And excellent reps know how to keep margins strong when working with "friends", build value in value-add services that ensure your organization is not perceived as a commodity, and create a strategic account plan. BullDog's programs address these challenges as well as provides all the fundamental skills necessary to grow business within existing accounts and establish strong relationships with your customers.